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Straight answers about what is actually in sweets - gelatine, allergens, dietary suitability and how much to buy.
18 guides across 5 sections
We publish the full ingredient declaration and per-100g nutrition for every product we sell, which means we spend a lot of time answering questions about what is in things. These guides are those answers, written out properly: what gelatine is and which sweets avoid it, which sweets are genuinely suitable for a halal, vegan or gluten-free diet, and how much to buy for a party without ending up with three kilos left over.
Nothing here is marketing copy dressed up as advice. Where the honest answer is “we cannot guarantee that”, we say so.
Vegan, vegetarian, halal and gluten free - answered from the ingredient declaration rather than from the front of the packet.
Explore this sectionSugar, teeth, sugar-free sweeteners and choking risk - including the places where the honest answer is that we are not the right people to ask.
Explore this sectionWhat liquorice actually is, why toffee is not fudge, what puts the sour on a sour sweet, and what that white film on chocolate means.
Explore this sectionWorking quantities for parties, weddings, egg hunts and sweet cones, with the arithmetic shown so you can adjust it for your own guest list.
Explore this sectionWhich sweets belong to which decade, which recipes quietly changed, and which ones are genuinely gone rather than just renamed.
Explore this sectionAdd some sweet treats to get started! ✨